Performance report, September 2026
Sharma Furniture, Jaipur
Prepared by Pixel Ads, Jaipur
Sharma Furniture ran three placements in September 2026 for its Diwali sofa sale. The two Sunday newspaper inserts brought most of the leads, and the packaging insert converted best.
Total scans
1,846
Unique people
1,590
Leads
269
Cost per lead
₹401
Scans per day, September 2026
Campaigns in September 2026
| Campaign | Trigger | Scans | Leads | Scan to lead |
|---|---|---|---|---|
| Diwali sofa sale, newspaper insert (Jaipur city) | QR code | 1,200 | 180 | 15.0% |
| Hoarding, Tonk Road | QR code | 410 | 37 | 9.0% |
| Packaging insert in delivered orders | Image scan | 236 | 52 | 22.0% |
Placements, since each campaign began
| Placement | Scans | Leads | Ad cost | Cost per lead |
|---|---|---|---|---|
| Newspaper insert: Sunday 6 September, Jaipur city | 650 | 101 | ₹42,000 | ₹416 |
| Newspaper insert: Sunday 20 September, Jaipur city | 550 | 79 | ₹42,000 | ₹532 |
| Hoarding: Tonk Road | 410 | 37 | ₹18,000 | ₹486 |
| Packaging insert: Delivered orders | 236 | 52 | ₹6,000 | ₹115 |
Recommended next steps
- Book the Jaipur city edition again for the next sale: the two Sunday inserts (6 and 20 September) brought 180 of the month's 269 leads.
- Scans peak on the insert day and fade within three days, so call new leads the same day.
- Keep the packaging insert in every delivered order: it converts best, 22% of scans to leads.
- Move the Tonk Road hoarding to a site where people wait, such as a signal or bus stop: at 9% it converts lowest.