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Billboards, hoardings & transit

Find out which billboard works, and which to renew

Outdoor sites are booked on traffic counts and gut feel. Give each billboard or hoarding its own Adscano QR code and you can see which one works: the scans, leads and conversion rate for each site, before the renewal conversation.

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How it works

  1. One campaign, many sites

    Create the campaign once, then add a placement for every billboard, bus shelter or station pillar.

  2. Print each site's code

    Every placement gets its own QR with the same landing page behind it. Download it as SVG so it stays sharp at billboard size.

  3. Compare locations

    Scans, leads and conversion rate per site, side by side, with the campaign's scan hours and cities alongside.

What you get

  • Per-site tracking

    Each location's code reports separately, so a strong site can't hide a weak one.

  • Time-of-day patterns

    See when people scan: commute hours, weekends, evenings.

  • Approximate city

    Each scan is placed in a city from the phone's network address, for multi-city campaigns.

  • Landing page and leads

    Mobile page with your offer, a lead form, WhatsApp or call button.

  • Image trigger (beta)

    On Growth and Agency, for creatives where a QR would spoil the design, the ad art itself can open the page inside the Adscano scanner.

  • Client-ready reports

    A shareable report per client with scans, leads and conversion for each campaign and each site.

QR codes on billboards: what actually works

Most billboards are seen from too far away for a code to be scanned, so be honest about the site. Codes work where people stand or wait: bus shelters, train and metro stations, mall atriums, fuel stations, traffic signals and building-side banners at eye level.

Size the code for the distance: about one tenth of the distance people will scan from. Someone scanning from 3 metres needs a code around 30 cm wide, so give the printer the SVG file, which scales to any size, not the PNG. High contrast, a plain white border and no glare from lighting at night matter as much as size.

Pair the code with a short promise readable in two seconds ("Scan for the price list", "Scan to book a free visit"), and keep the landing page to one action. Outdoor viewers are in motion; the page must load fast on mobile data and ask for very little.

FAQ

Common questions

How do I know which billboard is working?

Run the same offer on each site with its own QR code, then compare scans per day on display, leads, and cost per lead. The site with the lowest cost per lead is working hardest, though a code only counts people who scan.

Can I measure a highway billboard nobody stops at?

A QR can't help where nobody can scan; use a short vanity link or a dedicated phone number there. Codes suit sites where people stand, wait or walk past slowly.

How do I compare sites fairly?

Use the same creative and offer on each site, give each its own code, and compare scans per day of display rather than totals.

Do people need an app?

No. The QR opens in the phone's normal camera. Only image triggers need the Adscano scanner, which is a web page, not an app.

Guides on this topic

More ways to use Adscano

Put a trackable QR on your next ad

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