Track the response to your newspaper ad, edition by edition
To track newspaper ad response, print a separate Adscano QR code in each edition. An insertion costs real money and usually reports nothing back; with a code per edition, every reader who responds is counted: when they scanned, roughly where, and whether they left their details.
Free plan, no card. Paid plans from ₹2,999 (incl. GST) or $36 per 30 days.
How it works
1
Create the campaign
Set the offer, headline and lead form. Adscano builds the mobile page readers land on, live in minutes.
2
One code per edition
Download a separate QR for each paper or edition (city, regional, Sunday) so results don't blur together.
3
Watch the response
Scans and leads arrive in real time, with totals for each edition's code and the city and time-of-day pattern across the campaign, so you can compare papers.
What you get
Per-edition attribution
Separate codes per paper, edition or insert, each with its own scans, leads and conversion rate.
Mobile landing page
Fast, phone-first page in English or Hindi with your offer and brand colours. No app for the reader.
Lead capture
Name and mobile number, plus email, city or a question of your own. A repeat submission from the same number within 24 hours is counted once.
WhatsApp or call
Send readers to a WhatsApp chat or a phone call instead of a form, if that is how your team sells.
Coupons
On Growth and Agency, give a reward code readers show at your counter, and mark it redeemed there.
Print-ready codes
PNG and SVG downloads, with a size guide so the code scans from a newspaper held at reading distance.
Getting a newspaper QR code scanned
Size matters more than design. A newspaper is read from about 40 cm, so print the code at least 4 cm wide (roughly one tenth of the reading distance) with a clear white border on every side. Avoid placing it across the fold or in the gutter of a double spread.
Give a reason to scan in words next to the code: "Scan for 20% off this weekend" beats a bare code. Price lists, free site visits, callback requests and limited-period coupons all work, and the reason should match what the landing page delivers.
Use a separate code per edition and per insertion date when you can. If the same ad runs in two editions with one code, you will know the ad worked but not where, which is the decision you actually need to make before the next booking.
Give the ad a response path you can count. Print a QR code that is unique to that edition and date, with a reason to scan beside it, and count the scans and leads it brings. A dedicated phone number or a coupon code can catch people who would rather ring or visit.
Will readers really scan a newspaper ad?
Phone cameras open QR codes without any app. The response depends on the offer: a clear reason to scan does most of the work.
Can I track two editions separately?
Yes. Add a placement for each edition and download its own QR; the campaign shows scans and leads per placement.
What if my campaign ends?
Pause it or let it expire and the QR opens a polite 'this offer isn't available' page instead of a broken link.
